·  Supply Chain  ·  Logistics  ·  B2B Tech  ·  PE-Backed

Every company has a defining moment.
Most aren't ready for it.

Executive communications built for acquisitions, capital raises, and market expansion. Before the pressure hits.

14 years directing communications / Former Director, DB Schenker Americas / MBA, University of Miami
How I Work

Not a PR firm. Not an agency.A senior strategic partner.

01 Executive
Narrative Audit

Three weeks. Exactly where your story is costing you.

A structured diagnostic mapping the gap between what your business does and what the market understands. Delivered as a full audit, gap analysis, and prioritized framework, with clear actions and not observations.

Right for you if

You're pre-raise, post-acquisition, or losing ground to competitors who communicate better, regardless of whether your product is better.

02 Narrative
System Build

Full architecture. Built before the moment, not during it.

End-to-end communications infrastructure: messaging hierarchy, executive voice, board and investor framing, sales-facing content, and earned media positioning. Built to hold under scrutiny and scale with the organization.

Right for you if

A fundraise, acquisition, or market entry is on the horizon, and your current narrative won't survive due diligence or the announcement.

03 Embedded Strategic
Communications

Senior leadership in the seat. Without the timeline of a search.

Retainer-based executive communications leadership: board messaging, investor positioning, team direction, media strategy. For companies who need a CCO-level operator now, not in six months.

Right for you if

You're PE-backed, post-Series B, or mid-transformation, and the gap between operational reality and market story has become a board-level concern.

Most engagements begin with a focused Narrative Audit: a defined scope, clear priorities, and a practical communications framework before larger engagement work begins.

Start the Conversation
$50M+
Earned Media Generated
$435M
Acquisition Communications Led
3
Countries Directed Across the Americas
14 Years
In High-Stakes Communications
Christine Alexis
Christine Alexis
Executive Communications Advisor
About Christine

14 years directing communications at critical inflection points.

Executive Communications Consultant  ·  M&A & Transformation Advisor  ·  Fractional CCO

For 14 years, I’ve advised organizations through the moments that most directly shape enterprise value: acquisitions, market expansion, cross-border growth, and periods of institutional change. Most recently, I served as Director of Marketing & Communications for DB Schenker Americas, leading communications strategy across ten countries, the U.S.–Mexico corridor, and the integration communications surrounding a $435M acquisition.

My work sits at the intersection of reputation, growth, and stakeholder confidence. I’ve led board-level positioning, cross-border stakeholder alignment, executive communications, and integration strategies where clarity is not cosmetic, but operationally critical. In one year alone, my work generated more than $21M in earned media visibility while helping strengthen credibility across complex global markets where trust directly impacts growth, partnerships, and long-term enterprise value.

I work with companies whose operational sophistication has outpaced their market narrative. In most cases, the challenge is not execution. It is strategic clarity. Leadership teams know where the business is going internally, but the external market story has not caught up. That misalignment eventually affects investor confidence, customer trust, recruiting, partnerships, and valuation. My role is to close that gap before it becomes a constraint on growth.

My perspective has been featured in Inc. Magazine and Entrepreneur, and I’ve spoken at both U.S. and international conferences on localization strategy, multicultural market behavior, and cross-border brand positioning, all areas that increasingly influence how companies scale, expand, and compete globally.

Most Recent Role
Director, Marketing & Communications
DB Schenker Americas
Education
MBA, University of Miami
Recognition
Entrepreneur Magazine
Inc. · PR Daily
Engagement Models
Fractional CCO
Senior Advisory
The Work

Proof at the critical juncture.

M&A Communications · DB Schenker / USA Truck

$435M Acquisition Communications

Communications leadership for a $435M cross-border logistics acquisition.

Scope

Direct communications strategy across three stakeholder audiences (clients, employees, and the broader market) during a $435M cross-border acquisition spanning the North America cluster.

Approach

Built unified messaging architecture across clients, employees, and the broader market, coordinated across the Americas Region throughout the integration period.

Outcome

Led communications supporting one of the year's largest logistics acquisitions, including Wall Street Journal deal coverage and integration communications across 3 markets.

Read the Wall Street Journal deal coverage →
Why It Mattered

In enterprise acquisitions of this scale, communications carry the integration. Coordinated messaging across employees, clients, and the broader market is what allows the operational reality of the deal to land cleanly with every audience that has a stake in it.

$435M
Deal Value
3
Countries
WSJ
Coverage Secured
Market Positioning · Trans-Pacific Maritime 2023–2025

Category Presence & Executive Engagement at TPM

Market positioning across three consecutive years at North America's largest ocean logistics conference.

Scope

Lead category presence and executive engagement at North America's largest ocean logistics conference, with 4,500+ senior logistics executives in attendance and every major competitor activating simultaneously.

Approach

Designed and executed multi-property brand activations across the conference footprint: branded the hotel and shopping districts, transformed a retail space into a private meeting and events venue, converted a parking lot into a brand activation site, and hosted private executive engagements with Peyton Manning and John McEnroe.

Outcome

The work was recognized as a PR Daily Guerrilla Marketing Finalist in 2024, with three consecutive years of category-defining presence at the industry's most competitive event.

Why It Mattered

At TPM, visibility is not branding. It directly affects executive access, partnership opportunities, enterprise perception, and commercial pipeline strength in one of the industry's most competitive environments.

4,500+
Executives Engaged
Consecutive Years
PR Daily
2024 Finalist
Partnership Communications · Porsche Formula E

US Activation: DB Schenker x Porsche Formula E

Led US communications for DB Schenker's co-branded partnership with Porsche Formula E.

Scope

Build the US communications and activation footprint for the co-branded partnership, coordinated with the broader international rollout.

Approach

Executive photo shoot in Times Square with Porsche and DB Schenker leadership. Brought the Formula E race car to a DB Schenker operations facility for a frontline worker recognition event, with photo opportunities for the team. Developed and distributed co-branded merchandise. Built supporting digital campaign and immersive VR experience for US-market activation.

Why It Mattered

Global partnership launches require alignment across regional markets, executive stakeholders, and customer experience. Strong US activation provides a critical proof point for the broader international story.

2M+
Social Views
12%
Engagement Rate

Why This Matters

The business case for narrative infrastructure.

In acquisitions and enterprise transformation, fragmented positioning does not remain a communications problem. It becomes an operational one.

Unclear executive messaging creates uncertainty across employees, customers, investors, and partners. Misalignment compounds during periods of pressure, especially when organizations are integrating teams, entering new markets, or operating across multiple regions simultaneously.

The companies that navigate these moments successfully are rarely the loudest. They are the clearest.

70%

of acquisitions fail to deliver expected value, often due to integration execution, cultural breakdown, and stakeholder misalignment.

Source: Fortune / HEC Paris, “40,000 M&A Deals Over 40 Years,” November 2024.
What leadership teams often underestimate
  • Employees interpret silence as instability.
  • Customers interpret inconsistency as operational risk.
  • Investors interpret fragmented positioning as weak alignment.
  • Markets reward clarity during periods of uncertainty.

Communications infrastructure is not cosmetic. In enterprise environments, it directly impacts trust, adoption, integration, and enterprise perception.

Recognition & Reach

Credibility built under pressure.

The Loadstar Journal of Commerce Transport Topics Sustainability Magazine Procurement Magazine The Loadstar Journal of Commerce Transport Topics Sustainability Magazine Procurement Magazine
Work Together

Built for defining moments,
not routine campaigns.

For companies navigating acquisitions, transformation, market expansion, and executive visibility, where stakeholder trust and operational clarity directly affect enterprise value.

Available for:
  • Fractional communications leadership
  • Strategic advisory
  • Enterprise narrative audits
  • Select transformation engagements
Fractional CCO  ·  Transformation Advisory  ·  Senior Advisory  ·  Full-Time Leadership
Currently accepting select new engagements. Typical response within 24 hours. US-based, working globally across time zones.